![]() The mount and lenses are excellent, but the camera itself has some issues. With so much riding on its first full-frame mirrorless camera, Canon's EOS R was a slightly disappointing start. Now, Sony has to respond with its next APS-C model, and I can't wait to see what it comes up with. The X-T3 can also keep up with the A6500 by hitting 20 fps burst shooting speeds with the electronic shutter and up to 30 fps with a 1.25X "sports mode crop." Given that it's also better looking and has much better video capability, I found it to be the best APS-C mirrorless camera you can buy. On top of that, Fujifilm offers some of the sharpest lenses you can get at reasonable prices. That gives it a tactile feel and makes it ideal for walking-around photography. Sony's rival A6500 has a style that could best be described as "boring but functional." The X-T3, on the other hand, retains its predecessor's compact, handsome, retro form and plentiful physical dials. And surprisingly, the X-T3 is a video powerhouse, offering full DCI 4K video (4,096 x 2,160) with 10-bit internal video recording and pro-oriented microphone and headphone ports. ![]() It has a higher-resolution sensor with much-improved autofocus that delivers stunning images. Fujifilm, already a strong rival, made that market more dynamic with the launch of the $1,500 X-T3. Sony not only dominates the full-frame mirrorless market, it also sells a lot of APS-C cameras. Before that happened, however, Fujifilm proved that it was possible to beat Sony at its own game. As it happened, both were preparing to launch their own crucial full-frame mirrorless cameras soon. ![]() The A7 III launched a lot of think-pieces like my own questioning whether Canon and Nikon could ever catch up, given Sony's A7 III bombshell. At the same time, consumers were shifting their buying dollars to mirrorless cameras instead of DSLRs, and neither company had much to offer. Though the pro market might not seem huge, camera bodies and lenses can cost tens of thousands of dollars and Canon and Nikon make big bucks servicing pro photographers. That was bad news in a couple of ways for Sony's entrenched rivals. Many high-end users, tired of seeing a lack of innovation with Nikon and Canon models, started seriously considering the switch.īy subscribing, you are agreeing to Engadget's Terms and Privacy Policy. It also started taking the professional market more seriously, toughening up the A7 bodies. The A7 III set a new standard for mirrorless cameras by offering buyers incredible low-light performance, much-improved handling, fast shooting, excellent autofocus and the sharpest full-frame 4K video the company has ever offered.īecause of that model, along with the high-resolution A7R III and speed-oriented A9 introduced in 2017, Sony became the full-frame mirrorless camera leader in North America for the first time ever. While you might quibble that $2,000 isn't a basic price, Sony's claim was perhaps too modest. In February, Sony launched the A7 III by saying it redefined what a "basic" camera was. Based on everything that happened in 2018, you can expect more drama and turmoil in 2019, but also even more innovative and interesting cameras. On top of that, companies that don't adapt quickly may not survive, especially in a market gutted by ever more incredible smartphone cameras - and moving fast will be a challenge for conservative companies like Canon and Nikon. This is the biggest upheaval in the camera industry for years and could have a big impact on your buying decisions. To top it off, mirrorless video champ Panasonic announced it was diving into full-frame mirrorless as well with two new models, the S1 and S1R. Right after that, Canon and Nikon launched all-new full-frame mirrorless systems with three new cameras, the EOS R, Z6 and Z7. First Sony launched the A7 III, arguably the world's best full-frame camera, then Fujifilm released the X-T3, the top APS-C model you can buy right now. If you're a photographer who fears change, 2018 might've shook you up.
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